Exports and international markets

Getting started with exporting

Getting started with exporting

Exporting into international markets can have huge benefits for your business – but where do you start? Find out more about three key steps you need to take before you start exporting.

How could exporting benefit your business? 

  • Make you more profitable, competitive and innovative 
  • Boost your profile at home and internationally 
  • Grow your business faster, because you're accessing new revenue streams 
  • Make you more resilient and allow you to spread your business risk 
  • Achieve economies of scale in production that aren't always possible at home 
  • Give your products and services longer commercial life by reaching new customers and markets 

However, it's important that you manage the process and keep control of your exporting activity - and be clear from the start how exporting fits with your company's plans for growth.

“The commercial benefits of exporting are undeniable. We’re now able to operate on a global playing field, so the prize is going to be so much bigger relative to the UK market, which is relatively small.”

Leah Hutcheon, CEO of Appointedd 

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3 steps to get started

Step 1 - Do your research

Before you start anything, it’s important to do your research. Get to know your markets, customerscompetitors and rights. Good market information allows you to make sound business decisions based on facts – it’s essential if you want to stay ahead of game. 

We can provide market research reports on a range of different subjects, including competitor insight, global market intelligence, credit rating checks, industry trends and forecasts, consumer demographics and supplier databases.

More about our market research support 

Step 2 - Assess your capability

From the outset, it’s important to know what the demand and opportunity is for your product or service in your target market. You’ll need to take a close look at your product, business and teams to make sure you can manage both.  

Is your company management team committed to developing the export opportunity? Do you have the necessary finance, time, expenses and skills to meet delivery? 

Get in touch to see how we can help. 

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Step 3 - Make an export plan 

An export plan is a business plan for selling overseas. It should detail the decisions you’ve made based on your market research, your objectives and how you plan to achieve them. 

A well-structured plan will make sure you’ve thought about all the possibilities, chosen a logical path forward and set targets to keep you on track. 

Your export plan is a tool to show banks, investors or partners that you’re serious and have realistic and achievable goals. Keep it concise and simple. 

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Want to speak to someone about getting started with exporting? We're here to help.